An excellent teach-yourself finance primer for non-finance executives, and, I dare say, even for most finance executives. The simple lucid style enables effortless learning of key concepts, the understanding of which is greatly enhanced by relevant and practical examples from the real world. This is a must-read for all executives, regardless of job description. It challenges them to increase the effectiveness of their respective functions. It further enables them to think creatively in finding ways to create value for their organization as a whole.
Ravi Kant, Vice Chairman of Tata Motors, India
Professor Nuno Fernandes' work is the reference book for the desk of ANY manager, as it gives them, in simple yet comprehensive form, the practical explanation behind all the concepts of modern-day finance. I have partnered with Professor Fernandes for many years at IMD, addressing managers of my own company or his MBA students, and I have always appreciated his pragmatic approach to finance management. He undoubtedly has the right profile to put such a reference book together.
Michel Demaré, Chairman of the Board of Syngenta, former Chief Financial Officer of ABB, Switzerland
"Finance for Executives” is easy to follow, and makes a boring subject actually quite exciting. The true art of teaching is to explain even the most complex subject in a simple, comprehensible and engaging / interesting way. Professor Nuno Fernandes has succeeded in doing exactly this.
Severin Schwan, Chief Executive Officer of Roche Group, Switzerland
Finance can be hard for the uninitiated. Professor Nuno Fernandes' book conveys finance's key insights in a fun, practical and concise manner, without sacrificing academic rigor. The newest academic insights and empirical findings are seamlessly weaved into in an essential practical finance guide for any (aspiring) executive.
Geert Bekaert, Professor of Finance, Columbia Business School, USA
'Professor Nuno Fernandes was able to compile in a decision-supporting way, academically very sound ways to model financial thinking and answers for global executives. Finance for Executives entices its readers to more thoroughly reflect on important financial trade-offs and decision criteria as one develops successful businesses. Worthwhile!'
Thilo Mannhardt, Chief Executive Officer of Ultrapar SA, Brazil
This book captures the core knowledge about corporate finance business executives need to know in today's world. The book is gracefully written, well organized, and in every topic it combines clear explanations, with thorough analysis and relevant evidence. A "must have" in your list of favorites.
José Manuel Campa, Professor of Finance, IESE Business School, Spain